a product or service through an electronic device such as computer , a phone , tablet or any other device is known as digital marketing .
There is an adverse use of electronic devices which leads to usage of social networks .
This helps to promote and advertise a product or service to the customer easily .
Importance of Digital Marketing
Digital marketing gained popularity with the widespread usage of the internet in the 1990’s. Buisinesses can grow with the help of digital marketing because it enables them to reach the target audience thus increasing the sales and revenue . Digital marketing does not confine to growth of the business , let’s see the advantages .
Benefits or Advantages of digital marketing
- Increase your reach ; Increase your sales
Traditional advertising like TV Ads , billboards , newspaper advertisements have limited access to the customers pertaining to a certain community . With digital marketing , businesses can reach out globally to the customer without the constraint of time and geography . When the reach of the product or service increases , it is recognised by a large audience thus increasing the sales.
- Modest budget
Unlike traditional marketing , digital marketing requires low startup costs . With content writing and social media, the product or service offered by the businesses can be marketed in the most suitable way . Digital marketing mainly requires time and talent and less money .
- Recognition of the brand
With correct application of digital marketing techniques , the product or service can be brought to notice for the customers via social media platforms . Digital marketing helps the businesses to showcase the brand and bring awareness of the products to the customers . Thus helping the businesses to grow and increase sales.
- Better Customer Relation
Communication and connection with the customers helps the businesses to grow . Digital marketing bridges the communication between the producer and the customer . Interacting with the customers directly with the help of digital marketing techniques like CTAs ( call to action ) provided on the website will improve the relationship between the producer and customer . Feedbacks will also help the producer enhance the products . These techniques will make the customer feel and respected ,
- Marketing optimisation
When it comes to digital marketing one can analyse the market trend and promote brands effectively . one can easily understand the pros and cons of a campaign which enables one to fix any mistakes quickly. Digital marketing enables us to know the requirements of the customers which help the businesses to measure the influence and results of the campaign . This also helps the businesses to increase the sales and revenue.
Conclusion
According to ICJRT “Individuals are investing more in online content and companies that find it hard to digest this fact in their advertising strategy need to adjust quickly. The more time individuals spend on the internet every year, the more digital platforms they use play an ever-developing function in their lives. The main aim of digital India is to promote digital media. Because people can use digital platforms any time anywhere in the world, companies need to change their marketing strategy from traditional to digital.”
So digital marketing has become one of the most effective ways to advertise a product , service or a brand to increase the sales of the businesses by persuading the customer to acquire the same . The customers are also satisfied because the needs and requirements are met through the effective techniques of digital marketing .
WANT TO RENDER MY SERVICE ? CHECKOUT MY WEBSITE